Version: 1.1
Last updated: 9 April 2026
This Privacy Policy explains how RIFY PTY LTD ("Rify", "we", "us", or "our") collects, uses, stores, and protects your information when you use the Rify mobile application ("App").
By using the App, you confirm that you meet the minimum age requirement applicable to your jurisdiction (see Section 9) and you consent to the practices described in this Privacy Policy.
When using Rify, you may provide:
We automatically collect certain information to operate and improve the App, including:
This information is collected in an aggregated or technical manner and is used solely to operate, maintain, and improve the App.
Rify only permits photo uploads captured directly via the device camera. The App does not access or scan your personal photo library.
Location data is used to provide nearby, location-based content and core App functionality. Access to location services is required for key features of the App.
We do not sell or rent your location data to third parties.
We use collected information to:
Your date of birth is collected at sign-up for the sole purpose of confirming you meet the minimum age requirement for your jurisdiction. It is stored securely and is not used for advertising, profiling, or any purpose other than age verification and compliance with applicable law. It is not shared with third parties except where required by law.
The App may display advertisements via third-party providers such as Google Mobile Ads (AdMob). All ads are non-personalised and are not targeted using personal data or user behaviour outside the App. Ads may use contextual information or limited device data (e.g., device type or general location) to display relevant content.
No advertising identifiers are collected without consent, and users who have not yet reached the age of majority in their jurisdiction are not targeted with personalised advertisements.
Rify does not track you across apps or websites owned by other companies for advertising purposes. No tracking consent is required to use non-personalised ads in this App.
We do not sell your personal information. We may share information in limited circumstances:
We engage third-party service providers, including Firebase (Google LLC), to support App functionality. Firebase services may include authentication, database storage, file storage, analytics, and crash reporting.
Analytics and crash data are collected in an aggregated and technical form and are used solely to maintain, improve, and secure the App. Such data is not used to track users across apps or services owned by other companies.
User data is stored using secure third-party services. Some data may be stored or processed on servers located outside Australia, including in the United States, in accordance with applicable data protection laws.
While we implement reasonable technical and organisational measures to protect your information, no system is completely secure.
We retain your information only as long as necessary to operate the App or comply with legal obligations. You may request deletion of your account or content, subject to technical and legal limitations.
Users may request deletion of their account and associated data by using the in-app data deletion request feature or by contacting us via email. Deletion requests are processed within a reasonable timeframe, subject to technical and legal requirements.
Date of birth information is retained for as long as your account remains active, or as required by applicable law. It will be deleted or de-identified upon verified account deletion, unless retention is required to satisfy a legal or regulatory obligation.
In accordance with the Online Safety Amendment (Social Media Minimum Age) Act 2024 (Cth), which came into force on 10 December 2025, users must be 16 years of age or older to create and hold an account on Rify in Australia.
We take reasonable steps to prevent users under 16 from creating or maintaining accounts, including:
We do not knowingly collect personal information from users under 16 in Australia. If you believe a person under 16 has created an account, please contact us at support@rify.com.au so we can investigate and take appropriate action.
As Rify expands globally, we apply the minimum age requirement applicable in each country or region. Where a jurisdiction imposes a minimum age higher than 13, that higher age applies. Where no specific social media age law exists, we apply a default minimum age of 13, consistent with international baseline standards including the United States Children's Online Privacy Protection Act (COPPA).
The table below sets out the minimum age we apply in key jurisdictions we may operate in. This table will be updated as laws change or as Rify launches in new markets.
| Country / Region | Minimum Age to Use Rify | Legal Basis |
|---|---|---|
| Australia | 16 | Online Safety Amendment (Social Media Minimum Age) Act 2024 (Cth) |
| European Union | 16 (or lower if member state has set 13–15) | General Data Protection Regulation (GDPR), Art. 8; member state implementation may vary |
| United Kingdom | 13 (with enhanced protections up to age 18) | UK GDPR Art. 8; Age Appropriate Design Code (Children's Code) |
| United States | 13 | Children's Online Privacy Protection Act (COPPA); state laws may impose higher thresholds |
| Canada | 13 | Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial equivalents |
| Singapore | 13 | Personal Data Protection Act 2012 (PDPA); Advisory Guidelines on the PDPA for NRIC Numbers |
| Malaysia | 18 | Personal Data Protection Act 2010 (PDPA Malaysia); consent requires legal capacity |
| All other countries | 13 (default) | International baseline; local legal advice obtained prior to launch in each new market |
Where a country's law permits a lower minimum age subject to verified parental consent, Rify does not currently offer a parental consent mechanism and therefore applies the higher threshold pending implementation of such a mechanism.
We will seek local legal advice prior to launching in any new market to confirm the applicable minimum age and any additional requirements, and this Policy will be updated accordingly.
Regardless of jurisdiction, users who have not yet reached the age of majority in their country are not targeted with personalised or behavioural advertising. All advertising served to such users, where technically identifiable, is non-personalised and contextual only.
Depending on your jurisdiction, you may have the right to access, correct, or request deletion of your personal information. You may also withdraw consent where applicable. To exercise your rights, contact us using the details below.
Australian users may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au if they believe their privacy rights have been breached.
We may update this Privacy Policy from time to time. Material changes will be communicated within the App. Your continued use of the App after updates constitutes acceptance of the revised Privacy Policy.
This Privacy Policy is governed by and construed in accordance with the laws of the Commonwealth of Australia. You agree to submit to the exclusive jurisdiction of Australian courts for any dispute arising out of or relating to this Privacy Policy, to the extent permitted by applicable local law.
If you have questions, concerns, or complaints regarding this Privacy Policy — including any matter
relating to age verification or the handling of your date of birth — contact us at:
Email: support@rify.com.au